Carr’s Flour are thrilled to be able to announce that they have won the Pizza and Pasta (PAPA) New Ingredient Industry Award for 2020 with their Carr’s Pizza Flour, Amore Farina. Amore Farina, literally means, “Love Flour” in Italian and we literally do ‘Love Flour’ at Carr’s!

Milled at the Maldon Mill, in Essex, the pizza flour was created in the test bakery, and undertook a three stage scientific development process to ensure consistent taste and quality for every pizza made using the new flour. Our aim was simply to create the best pizza flour on the market. This premium grade flour, makes a strong, white, smooth elastic dough that remains light and gives the perfect rise, to create authentic pizzas, every time.

The Award was hotly contested and judged over three stages and culminated in being tested by chefs and a final presentation to the judges.

It is wonderful, after so much work by the team, that we have been recognized  for the truly great product, that Amore Farina Flour is.